Morgan Stanley Downgrades Adobe (ADBE) Over AI Execution Concerns
Morgan Stanley has downgraded Adobe Inc. to equal-weight from overweight, slashing its price target to $450 from $520. Analyst Keith Weiss cites disappointing early returns from the company's aggressive AI integration across its creative software suite, including flagship products like Photoshop.
The MOVE reflects growing Wall Street skepticism about Adobe's ability to monetize generative AI tools effectively. While CEO Shantanu Narayen positions the company as an AI leader in creative applications, Morgan Stanley notes decelerating digital media growth and questions whether the technology will drive meaningful revenue acceleration.